The Performing Arts is one of the most rewarding, challenging, crazy, invigorating, inconsistent, unpredictable, and remarkable careers one could choose. There are many who believe that you don’t choose to perform – it chooses you! Why would anyone choose to live hand to mouth, consistently hustling for the next job, putting yourself ‘out there’ for the world to judge and for audition panels to criticise? Early in their careers, Performing Artists hardly ever find themselves in a position to qualify for a bond, a car, or even a credit card for that matter. No one in the Performing Arts is going to retire early, live off a hard-earned pension, or take a few months off to sail around the world on his or her yacht. So why on earth do we do it? Well, because for us Performing Artists, there simply is no other choice – we choose to follow our hearts and work our butts off to fulfil even the smallest desire to be on stage and to live and breathe our passion. We are wealthy in so many other ways and achieve something that no amount of money can buy; We do what we love and we love what we do.

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We understand this desire all too well, and having had the privilege of working hand in hand with some of the best creative minds in our profession over the last 20 years, both as performers and creatives, we know that we are the right people to guide, nurture and steer the next generation of musical theatre performers into an industry that is not only sustainable but viable and rewarding.